Branding Questionnaire

Business Name *

About *

Mission *

Vision

Industry *

What is Your Competition?

3 Names competitors that you like it *

3 Names competitors that don't you like it *

Who is Your Ideal Customer?

What Pain Points Do You Solve?

What Kind of Personality Do You Have?

Example: 1. Apple: Rebel 2. Taco Bell: Jester 3. REI: Outdoors-lover 4. Target: Bold 5. Subway: Optimist 6. Whole Foods: Peace-lover

How Do You Make Your Clients Feel?

How are You Different?

Why Do Your Clients Trust You?

What's Your Story?

What are 5 Words that Describe You?

How do you see that your logo can communicate with your brand?

Original: contain some visual elements, such as color combination or design elements, that no other company has.
Timeless: avoid incorporating trendy design concepts, to ensure your logo will "age well" over time.
Adaptable: the logo should scale well from thumbnail to a much larger scale. It should also translate well to both print and digital formats.
Memorable: While "memorable" can be a difficult concept to test, your logo should leave a lasting impression.
Relevance: Your logo should be clearly connected to your industry or products and services.

What do you identify with your future Font?

Serif Fonts, including Times New Roman, Georgia, and Garamond: Authoritative, Traditional, Respectable
Sans Serif Fonts, including Helvetica, Arial, and Verdana: Modern, Clean, Stable
Slab Serif Fonts, including Rockwell, Courier, and Museo: Bold, Strong, Modern
Script Fonts, including Lobster, Lucida, and Brush Script: Elegant, Friendly, Creative
Modern Fonts, including Politica, Eurostyle, and Matchbook: Fashionable, Stylish, Exclusive

What do you identify with your future Colors?